Forward Thinking (By Mat Sherman)

Forward Thinking (By Mat Sherman)

Share this post

Forward Thinking (By Mat Sherman)
Forward Thinking (By Mat Sherman)
Content Might Be King, But Does Your Content Sell?

Content Might Be King, But Does Your Content Sell?

An Argument Against Content Ruling The Land

Mat Sherman's avatar
Mat Sherman
Jan 09, 2018
∙ Paid

Share this post

Forward Thinking (By Mat Sherman)
Forward Thinking (By Mat Sherman)
Content Might Be King, But Does Your Content Sell?
Share

An Argument Against Content Ruling The Land

We’ve all heard the phrase 1,000 times in our lives. You know what i’m talking about. I know you do.

“Content is King” — A Pure Genius

As a writer, content marketer, and founder of a distributed content agency, I don’t agree with this statement. If anything is king, it’s revenue. Every company revolves around a p…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Mat Sherman
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share